What Google says about Linking

"Make sure that other sites link to yours" - this is obvious! Links also help Google find you. Google also counts the number of links to a page "interpreting a link from page A to page B as a vote by page A for page B"'

"Keep in mind that our algorithms can distinguish natural links from unnatural links."  - That's it, Google have now made it clear! You have to read between the lines but this means that googlebot follows the link to the remote site and if it is a reciprocal link then it is NOT NATURAL.

Now note this - "Unnatural links to your site are placed there specifically to make your site look more popular to search engines."

Finally Google says "Only natural links are useful for the indexing and ranking of your site."

For the full text see Google's Webmaster Guidelines.

What Google says about Dynamic Sites and Scrip-Built Pages

Quite clearly any scripted page is more difficult for googlebot to crawl and index than a static HTML page. Although a great number of these pages appear in the SERPS, Google says "Although the Google index includes dynamic pages, they comprise a small portion of our index."

Google also suggests that you "create static copies of these pages". This could create a problem because these copies would be duplicates - another no go! The only solution then is to prevent ALL of the dynamic pages from being crawled with a robots.txt.
Probably the best compromise is to make your site a mixture of dynamic and static (carefully optimised) pages.

How does Google actually say about dynamic pages? "If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages."

For the full text see Google's Technical Guidelines.

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